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Everybody talks about the right offer to the right customer at the right time. While this is exciting, its also very difficult for most if

We get this one all the time and it just hit me this morning its actually a very simple answer. In the past decade over

For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together. Certainly, in the world

I’m a big fan of data and the geek in me enjoys the typical research we all see out there today on Big Data with

For the marketer, the ability to test, learn and react with your marketing content & initiatives in a contextual, relevant and consistent manner irrespective of

I’m a huge fan of analytics… so long as they can remain actionable. You hear the term actionable data insights quite a bit these days.

Analytics are fundamental to marketing initiatives in that they are supposed to provide insights into decisions. These “decisions” are broad in their definition. Ideally, a

A few articles coming out recently from Forbes and NYTimes have drastically overstated the intent and generally the capability of large retailers’ ability to analyze