“The Loop” How nuance impacts predictive modeling
April 2, 2023
Recently, we discussed “The importance of Closing the Loop on Your Data”. Let’s go a bit deeper on the subject of predictive modeling (some folks
Insights from Toovio
Recently, we discussed “The importance of Closing the Loop on Your Data”. Let’s go a bit deeper on the subject of predictive modeling (some folks
Everything we do at Toovio starts with a strategic objective that is tied to a measurable outcome. Once we have those two things determined we
A micro trigger campaign should be considered a new kind of marketing campaign. For comparison, let’s consider the following kinds of marketing campaigns listed in
In last week’s blog we tackled the concept The Diversity Paradigm, what it is and why it matters. This week’s blog continues on that theme
What is it We at Toovio define the diversity paradigm as the equilibrium of the diversity of features associated with customer behavior and digital stimulus.
We’ve been through the big data hype cycle and many of us have heard the phrase “data latency” which usually refers to the speed at
Over the past decade the big data hype cycle has taught us that while data is important it’s not necessarily its size but its value
Toovio, a leading data technology company which helps enterprises to boost revenue, improve profitability, and enhance customer experience by taking action based on real-time, customer
Everybody talks about the right offer to the right customer at the right time. While this is exciting, its also very difficult for most if
We get this one all the time and it just hit me this morning its actually a very simple answer. In the past decade over