Have you invested in a Customer Relationship Management initiative and are wondering what is the value of the data? You’re not alone. Let’s be fair, this is a difficult problem to solve for in any organization. It requires people, process and...
Customer Data Platform vendors today are trying to solve a variety of problems related to customer data; Centralization Format Structure Latency Etc. Why? From a logical and functional capability perspective it certainly seems to make sense to have...
Over the years we’ve learned a lot at Toovio but one of our best lessons came recently with one of our telco clients. They are in the prepaid wireless business and were wanting to move away from the batch and blast approach and needed a methodology...
Recently, we discussed “The importance of Closing the Loop on Your Data”. Let’s go a bit deeper on the subject of predictive modeling (some folks use the term AI) and how the nuance of your closed loop data has a significant impact on predictive...
Everything we do at Toovio starts with a strategic objective that is tied to a measurable outcome. Once we have those two things determined we can begin to design RTIM (real-time interaction management) data with a purpose. There are many examples...
A micro trigger campaign should be considered a new kind of marketing campaign. For comparison, let’s consider the following kinds of marketing campaigns listed in order of their complexity and sophistication. Batch and Blast Customer Journey...