Insights

News from beyond the click

Activating your CRM Data

Activating your CRM Data

Have you invested in a Customer Relationship Management initiative and are wondering what is the value of the data? You’re not alone. Let’s be fair, this is a difficult problem to solve for in any organization. It requires people, process and...

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Customer Data Platforms, how to know when you need one

Customer Data Platforms, how to know when you need one

Customer Data Platform vendors today are trying to solve a variety of problems related to customer data; Centralization Format Structure Latency Etc. Why? From a logical and functional capability perspective it certainly seems to make sense to have...

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Driving performance over time with quarterly VCV Sessions

Driving performance over time with quarterly VCV Sessions

Over the years we’ve learned a lot at Toovio but one of our best lessons came recently with one of our telco clients. They are in the prepaid wireless business and were wanting to move away from the batch and blast approach and needed a methodology...

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“The Loop” How nuance impacts predictive modeling

“The Loop” How nuance impacts predictive modeling

Recently, we discussed “The importance of Closing the Loop on Your Data”. Let’s go a bit deeper on the subject of predictive modeling (some folks use the term AI) and how the nuance of your closed loop data has a significant impact on predictive...

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Design your RTIM data with purpose

Design your RTIM data with purpose

Everything we do at Toovio starts with a strategic objective that is tied to a measurable outcome. Once we have those two things determined we can begin to design RTIM (real-time interaction management) data with a purpose. There are many examples...

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