Tigo Paraguay, the largest mobile operator in Paraguay, South America with 3.8 million subscribers, was facing challenges with campaign performance. Tigo was experiencing lower than expected performance and longer than the desired campaign refresh cycles. There was an immediate need to improve the success of SMS offers sent to customers. Tigo wanted a solution that can boost response rates and revenue generated from SMS campaigns. Basically, a platform that can provide enhanced reporting and real-time dashboards using predictive analysis and automation processes to find the most predictive offer iteratively.
Toovio’s adaptive predictive engine allows for rapid testing and learning of both human driven segmentation and offer targeting as well as continual and iterative predictive modeling by offer. Toovio’s machine learning and feature extraction operates without any manual intervention removing the need to have data scientist expertise involved in performance improvement. The Toovio platform also integrates with the billing engine so the end customer can purchase the offer/product instantly and begin using the product and/or service immediately.
Mr Javier Ferres, Director of Marketing, Tigo Paraguay said,”The Toovio Platform has dramatically increased consumer engagement resulting in major revenue increase. Uniquely, Toovio real time marketing is fast in terms of testing & measuring new products, offers and targeting strategies. There is nothing better for the marketer to present offers to the consumer that are tailored and “in the moment” of the consumer’s greatest interest. The resulting increases to engagement and revenues are beyond our expectations.“
With the Toovio’s intelligent real-time solution, Tigo experienced over 4X gains in both response rates and 30X time incremental revenue, with the mobile messaging channel in the first year of launch. It also helped them in delivering more relevant, compelling and fast-to-market offerings to their customers at the right time. Apart from easy to configure, it also increased the performance with high throughput.
Mr Ashutosh Mehrotra, Business Head at Toovio Software said, “We were pleased to serve Tigo throughout their journey. Our Interaction Manager has, and will continue to, directly increase revenue by maximizing response rates to their campaigns and communications.”
Toovio solution empowers the marketing organization with a cost-effective marketing service delivering enhanced capabilities to create, test, and launch real-time marketing strategies quickly and efficiently.