Recommendation algorithms are the name of the game in media and entertainment. While predicting what people like to watch next, they can miss on monetization triggers.
AI powers special purchase offers after the customer consumes certain categories or genres, offering the ability to capitalize on the emotional state of that individual profile, in the exact moment they are feeling it.
The idea of entertainment is momentary and emotional. It’s up to savvy marketers to capitalize on that to motivate their customers with stimulating, in-the-moment, offers that build a greater experience and satisfaction.