{"id":4986,"date":"2023-02-10T04:59:44","date_gmt":"2023-02-10T04:59:44","guid":{"rendered":"https:\/\/toovio.com\/turn-data-into-revenue\/?p=4986"},"modified":"2023-07-23T13:11:24","modified_gmt":"2023-07-23T13:11:24","slug":"bridging-digital-physical-consumer-experiences","status":"publish","type":"post","link":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/","title":{"rendered":"Bridging Digital + Physical Consumer experiences"},"content":{"rendered":"\n<p>For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together. Certainly, in the world of B2B marketing software, there is room for improvement with respect to bringing people together.<\/p>\n\n\n\n<p>As human consumers, we hold brands accountable. Every interaction is judged. Every touch point is reflected upon as time passes. We continue to be a customer as we conclude that previous interactions positively contribute to our lives.<\/p>\n\n\n\n<p>As individuals, we all make decisions and reflect on those decisions differently. Think about these decisions as the data we use to navigate the most human of processes: choice. This data includes your aspirations, goals, interests, state of mind, circumstantial constraints, and so on.<\/p>\n\n\n\n<p>For decades, Marketers have attempted to infer these choices from behavioral data that occurs before a choice is made and becomes irrelevant. Worse yet, as consumers reflect upon their choices, the inferred data becomes more inaccurate or even harmful. In some industries, inference via behavior data is acceptable and relatively accurate, however, for most industries, inference is simply unattainable given the nature, quality, or timeliness of behavioral data.<\/p>\n\n\n\n<p>To evolve the ways consumers and marketers are connected we must evolve the shared data set they mutually leverage within their interactions. In my humble opinion, this connection absolutely begins with transparency. Transparency between the brand and consumer that the brand is available, listening, and prepared to engage in a digital dialog, which will ultimately result in a remarkable experience.<\/p>\n\n\n\n<p>Dialog is the key to bridging digital + physical experiences. Dialog from the consumer\u2019s perspective is communicating what they want to achieve: aspirations, goals, interests, circumstantial barriers, etc. Dialog from the brand owner\u2019s perspective is the recognition (in a real-time environment) of the following:<\/p>\n\n\n\n<ul>\n<li>The consumer\u2019s profile, i.e. who they are<\/li>\n\n\n\n<li>How their profile compares to all other profiles<\/li>\n\n\n\n<li>Subsequently, how the brand owner strategically values said profile at that moment in time<\/li>\n\n\n\n<li>If both the consumer and brand owner are able to achieve this dialog in real-time, the experience can be remarkable by a shared dataset from which the organizations\u2019 content &amp; incentive can be delivered.<\/li>\n<\/ul>\n\n\n\n<p>If the dialog was transparent and delivered as promised, then the consumer and brand owner can mutually choose to persist the shared data within the interaction across digital + physical experiences. The consumer must have the choice to engage and continue to engage. Equally, the brand owner must deliver on the promise of appropriately valuing the consumer\u2019s profile against all other profiles.<\/p>\n\n\n\n<p>As consumers, we are digital, we are smart and we are equipped with an ever-increasing number of choices. Those brands that acknowledge this sophistication and open dialog during the interaction shall be handsomely rewarded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together. Certainly, in the world of B2B marketing software, there is room for improvement with respect to bringing people together. As human consumers, we hold brands accountable. Every interaction is judged. Every touch point is [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridging Digital + Physical Consumer experiences - Toovio<\/title>\n<meta name=\"description\" content=\"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridging Digital + Physical Consumer experiences - Toovio\" \/>\n<meta property=\"og:description\" content=\"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Toovio\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T04:59:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T13:11:24+00:00\" \/>\n<meta name=\"author\" content=\"Joshua Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joshua Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\"},\"author\":{\"name\":\"Joshua Smith\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/bc4751d0f1a9d61b17bdb97879f60185\"},\"headline\":\"Bridging Digital + Physical Consumer experiences\",\"datePublished\":\"2023-02-10T04:59:44+00:00\",\"dateModified\":\"2023-07-23T13:11:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\"},\"wordCount\":461,\"publisher\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\",\"url\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\",\"name\":\"Bridging Digital + Physical Consumer experiences - Toovio\",\"isPartOf\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#website\"},\"datePublished\":\"2023-02-10T04:59:44+00:00\",\"dateModified\":\"2023-07-23T13:11:24+00:00\",\"description\":\"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.\",\"breadcrumb\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/toovio.com\/turn-data-into-revenue\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridging Digital + Physical Consumer experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#website\",\"url\":\"https:\/\/toovio.com\/turn-data-into-revenue\/\",\"name\":\"Toovio\",\"description\":\"Turn your data into dollars.\",\"publisher\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toovio.com\/turn-data-into-revenue\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#organization\",\"name\":\"Toovio\",\"url\":\"https:\/\/toovio.com\/turn-data-into-revenue\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/toovio.com\/turn-data-into-revenue\/wp-content\/uploads\/2023\/06\/footer-toovio-logo-with-tagline.svg\",\"contentUrl\":\"https:\/\/toovio.com\/turn-data-into-revenue\/wp-content\/uploads\/2023\/06\/footer-toovio-logo-with-tagline.svg\",\"width\":1325.5,\"height\":358.92,\"caption\":\"Toovio\"},\"image\":{\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/bc4751d0f1a9d61b17bdb97879f60185\",\"name\":\"Joshua Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb4fcef811cc28c505bfbfde810338e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb4fcef811cc28c505bfbfde810338e4?s=96&d=mm&r=g\",\"caption\":\"Joshua Smith\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bridging Digital + Physical Consumer experiences - Toovio","description":"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/","og_locale":"en_US","og_type":"article","og_title":"Bridging Digital + Physical Consumer experiences - Toovio","og_description":"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.","og_url":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/","og_site_name":"Toovio","article_published_time":"2023-02-10T04:59:44+00:00","article_modified_time":"2023-07-23T13:11:24+00:00","author":"Joshua Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joshua Smith","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#article","isPartOf":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/"},"author":{"name":"Joshua Smith","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/bc4751d0f1a9d61b17bdb97879f60185"},"headline":"Bridging Digital + Physical Consumer experiences","datePublished":"2023-02-10T04:59:44+00:00","dateModified":"2023-07-23T13:11:24+00:00","mainEntityOfPage":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/"},"wordCount":461,"publisher":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/","url":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/","name":"Bridging Digital + Physical Consumer experiences - Toovio","isPartOf":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#website"},"datePublished":"2023-02-10T04:59:44+00:00","dateModified":"2023-07-23T13:11:24+00:00","description":"For a lot of us, the speed at which technology advances can seem to alienate people rather than bring them together.","breadcrumb":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/bridging-digital-physical-consumer-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/toovio.com\/turn-data-into-revenue\/"},{"@type":"ListItem","position":2,"name":"Bridging Digital + Physical Consumer experiences"}]},{"@type":"WebSite","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#website","url":"https:\/\/toovio.com\/turn-data-into-revenue\/","name":"Toovio","description":"Turn your data into dollars.","publisher":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toovio.com\/turn-data-into-revenue\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#organization","name":"Toovio","url":"https:\/\/toovio.com\/turn-data-into-revenue\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/logo\/image\/","url":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-content\/uploads\/2023\/06\/footer-toovio-logo-with-tagline.svg","contentUrl":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-content\/uploads\/2023\/06\/footer-toovio-logo-with-tagline.svg","width":1325.5,"height":358.92,"caption":"Toovio"},"image":{"@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/bc4751d0f1a9d61b17bdb97879f60185","name":"Joshua Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/toovio.com\/turn-data-into-revenue\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb4fcef811cc28c505bfbfde810338e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb4fcef811cc28c505bfbfde810338e4?s=96&d=mm&r=g","caption":"Joshua Smith"}}]}},"_links":{"self":[{"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/posts\/4986"}],"collection":[{"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/comments?post=4986"}],"version-history":[{"count":2,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/posts\/4986\/revisions"}],"predecessor-version":[{"id":5318,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/posts\/4986\/revisions\/5318"}],"wp:attachment":[{"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/media?parent=4986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/categories?post=4986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toovio.com\/turn-data-into-revenue\/wp-json\/wp\/v2\/tags?post=4986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}