We are living in a digital economy where customer data trends are changing daily. People have more access than ever before and are taking action 24/7. With the rapid nature of trends and the necessary corresponding measures needed to take advantage of them, it is almost impossible to have the expertise on hand to perform the analytics in near real time to then generate relevant offers. The human resources needed to carry this out is unfeasible, but they are also not the right tool for this job.
AI is the solution that can identify when a customer checks their data balance while almost simultaneously receiving an offer to add data at a discount rate.
It is the solution that can recognize when a roaming call is ended and offering up a roaming price plan.
These are the moments that matter, and there are hundreds more to discover.