We’ll show you actionable data you’ve never seen before
Toovio delivers experimentation that drives incremental customer behavior. Our proprietary VCV method makes the app invaluable to any stakeholder.
The Toovio app delivers data stories directly to decision-makers that improves outcomes.
- Maps strategic objectives to measurable outcomes
- Prioritizes high value, low-cost experiments
- Identifies systems & data integration scope of work
- Experiment story telling
- Engage the right stakeholders in real-time
- Fast iteration of multivariate testing of channel, time, content and call to action
How the Experiment Engine Works
EXPERIMENTS
Each experiment is associated to a specific measurable outcome. If you have 50 outcomes, you’ll have 50 experiments. We call them experiments, rather than campaigns, specifically because they have control groups and are built upon experimental design principles.
THE LOOP
The loop is a centralized and curated time series data stream which records all of your organizations interactions with customers. Typically, each interaction has the following dispositions; trigger, processed, decision, engagement and most importantly “beyond the click”… conversion. This data stream is arguably the most valuable customer data your organization could wield.
STATISTICS
Toovio metrics flow from our Volume-Conversion-Value proprietary method of measurement. These stats are fundamentally tied the loop and the nuances of the experiments. This data tells us what’s working and what’s not.
DRIVERS
The why behind the what. Drivers show us the winners and losers in our experiments determined by the control group. We typically see a 75% or better win rate which means if you tested 10 variants in your experiment 2-3 of those variants are likely to underperform the control group and would be classified as losers. Each variant has a predictive model so we can see the customer data that drives winners vs. losers. This data informs iteration and next steps.
EXPERIMENTS
Each experiment is associated to a specific measurable outcome. If you have 50 outcomes, you’ll have 50 experiments. We call them experiments, rather than campaigns, specifically because they have control groups and are built upon experimental design principles.
THE LOOP
The loop is a centralized and curated time series data stream which records all of your organizations interactions with customers. Typically, each interaction has the following dispositions; trigger, processed, decision, engagement and most importantly “beyond the click”… conversion. This data stream is arguably the most valuable customer data your organization could wield.
STATISTICS
Toovio metrics flow from our Volume-Conversion-Value proprietary method of measurement. These stats are fundamentally tied the loop and the nuances of the experiments. This data tells us what’s working and what’s not.
DRIVERS
The why behind the what. Drivers show us the winners and losers in our experiments determined by the control group. We typically see a 75% or better win rate which means if you tested 10 variants in your experiment 2-3 of those variants are likely to underperform the control group and would be classified as losers. Each variant has a predictive model so we can see the customer data that drives winners vs. losers. This data informs iteration and next steps.
Cultivate Your Data
We integrate with your tech partners like Salesforce Marketing Cloud, PEGA and Adobe to name but a few.
INTEGRATION
INTERACTION LOGS
THE VCV METHOD
OUR TECHNOLOGY PARTNERS
The Toovio service is priced as a service (software as a service) for two reasons
NEED
Our experience shows us for most orgs experimentation like this needs vendor support
RETURN
Experimentation needs to be consumed by the org as an operating expense vs. a capital expense as you already have acquired the technology and data infrastructure required