We’ll show you actionable data you’ve never seen before

Toovio delivers experimentation that drives incremental customer behavior.  Our proprietary VCV method makes the app invaluable to any stakeholder.

The Toovio app delivers data stories directly to decision-makers that improves outcomes.

THE METHOD
  • Maps strategic objectives to measurable outcomes
  • Prioritizes high value, low-cost experiments
  • Identifies systems & data integration scope of work
THE IOS APP
  • Experiment story telling
  • Engage the right stakeholders in real-time
  • Fast iteration of multivariate testing of channel, time, content and call to action

 

How the Experiment Engine Works

EXPERIMENTS

Each experiment is associated to a specific measurable outcome.  If you have 50 outcomes, you’ll have 50 experiments.  We call them experiments, rather than campaigns, specifically because they have control groups and are built upon experimental design principles. 

THE LOOP

The loop is a centralized and curated time series data stream which records all of your organizations interactions with customers.  Typically, each interaction has the following dispositions; trigger, processed, decision, engagement and most importantly “beyond the click”… conversion.  This data stream is arguably the most valuable customer data your organization could wield.

STATISTICS

Toovio metrics flow from our Volume-Conversion-Value proprietary method of measurement.  These stats are fundamentally tied the loop and the nuances of the experiments.  This data tells us what’s working and what’s not. 

DRIVERS

The why behind the what.  Drivers show us the winners and losers in our experiments determined by the control group.  We typically see a 75% or better win rate which means if you tested 10 variants in your experiment 2-3 of those variants are likely to underperform the control group and would be classified as losers.  Each variant has a predictive model so we can see the customer data that drives winners vs. losers.  This data informs iteration and next steps. 

EXPERIMENTS

Each experiment is associated to a specific measurable outcome.  If you have 50 outcomes, you’ll have 50 experiments.  We call them experiments, rather than campaigns, specifically because they have control groups and are built upon experimental design principles. 

THE LOOP

The loop is a centralized and curated time series data stream which records all of your organizations interactions with customers.  Typically, each interaction has the following dispositions; trigger, processed, decision, engagement and most importantly “beyond the click”… conversion.  This data stream is arguably the most valuable customer data your organization could wield.

STATISTICS

Toovio metrics flow from our Volume-Conversion-Value proprietary method of measurement.  These stats are fundamentally tied the loop and the nuances of the experiments.  This data tells us what’s working and what’s not. 

DRIVERS

The why behind the what.  Drivers show us the winners and losers in our experiments determined by the control group.  We typically see a 75% or better win rate which means if you tested 10 variants in your experiment 2-3 of those variants are likely to underperform the control group and would be classified as losers.  Each variant has a predictive model so we can see the customer data that drives winners vs. losers.  This data informs iteration and next steps. 

Cultivate Your Data

We integrate with your tech partners like Salesforce Marketing Cloud and blah blah your tech partner infrastructure and uptua.

INTEGRATION

Focus on the moments that matter by creating powerful offers that will resonate and motivate your customers.

INTERACTION LOGS

Always-on campaign optimization identifies the best offer, channel, time, and message for conversions.

THE VCV METHOD

Identify incremental results daily and use the insights to create your next iteration of campaigns.

OUR TECHNOLOGY PARTNERS

The Toovio service is priced as a service (software as a service) for two reasons

NEED

Our experience shows us for most orgs
experimentation like this needs vendor support

RETURN

Experimentation needs to be consumed by the org as an operating expense vs. a capital expense as you already have acquired the technology and data infrastructure required

Get a custom demo to see if Toovio can work for you.

See if you qualify for a no cost assessment of the integration required and business case possibilities.