News from beyond the click

Top 3 Real-time Marketing Analytics Initiatives

I’m a huge fan of analytics… so long as they can remain actionable. You hear the term actionable data insights quite a bit these days. Well, for me it actionable means the insight applies to or results in a tactical impact to marketing initiatives....

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Importance of Prescriptive Analytics

Analytics are fundamental to marketing initiatives in that they are supposed to provide insights into decisions. These “decisions” are broad in their definition. Ideally, a marketer will use analytics to shape their entire world i.e. decisions made...

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Database Marketing is about Correlations not Causality

A few articles coming out recently from Forbes and NYTimes have drastically overstated the intent and generally the capability of large retailers’ ability to analyze customers and their shopping behavior. Having some experience in Retail and...

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