Insights

News from beyond the click

Developing a Self-funding road map with the VCV Method

Developing a Self-funding road map with the VCV Method

Method; a particular form of procedure for accomplishing or approaching something, especially a systematic or established one. The Volume-Conversion-Value was originally conceived to drive incremental sales and incremental behavior on 1st party...

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The Diversity Paradigm

The Diversity Paradigm

What is it We at Toovio define the diversity paradigm as the equilibrium of the diversity of features associated with customer behavior and digital stimulus. Customer behavior refers to any transactional data a customer generates as they interact...

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Insight Latency

Insight Latency

We’ve been through the big data hype cycle and many of us have heard the phrase “data latency” which usually refers to the speed at which data moves. But what about the speed at which data insights move? Say what??? Let’s examine these steps in an...

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The Importance of Closing the Loop on Your Data

The Importance of Closing the Loop on Your Data

Over the past decade the big data hype cycle has taught us that while data is important it’s not necessarily its size but its value that matters. We get value from data by discovering insights based on desirable outcomes and taking action on them...

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