We cultivate data through empathy
Half data science half systems integrators, we’re the coolest nerds you’ve ever met.
We’ve learned many hard lessons in our 20 years of moving customer metrics through technology and data. These are the most meaningful.
People are diverse. The digital channels, products and services people use are also diverse. So, we need to make digital communications as diverse as your customers. Channel, time, content, number of contacts, offer, etc. are but a few of the dimensions of digital communication diversity. Which dimension is worthy of a test? What values should we test in a single dimension? Should we conduct multivariate tests? These questions and many like them are answered through experimentation.
Toovio will take your customer transaction data and engineer hundreds if not thousands of features for the purposes of predictive modeling and experimentation. A feature is engineered by time and or attribution. What does it mean when a customer suddenly (last 2 weeks) buys unscented toiletries for the first time ever? What does it mean when a member looks at a 7am weekday studio spin class 4 times in an 8hr period but has never attended such a class before and has never checked into the club in the AM? In the context of strategic objectives that have been mapped to a measurable outcome (i.e. experimentation), these features are invaluable. It is through experimentation that enables us to find your shiny data.